Publicity für die neue Elektrobilität in den Medien im Jahr 2013 . Aber hallo!
Hauptsache Publicity, auch wenn es nicht immer good news sein müssen. Dem Aktienkurs und der Beliebtheit des amerikanischen Tesla Traumes hat es nicht geschadet. Im Gegenteil : Der bei einer Testfahrt in Flammen aufgegangene Tesla Modell S Sedan und seine mediale Verarbeitung hat es 2013 sogar auf Platz 2 in der Liste der sieben besten “business fights” der amerikanischen Zeitschrift “The New Yorker” geschafft. Das schöne an den fights: Der wahre Gewinner waren die Leser …
Do you remember the Issue Tesla in February 2013 ?
“John M. Broder of the Times described an almost ridiculously disastrous test drive of Tesla’s Model S sedan. How disastrous? ” (The New Yorker )
It ended, Broder wrote, with the car shutting itself down and needing a tow. Elon Musk, Tesla’s C.E.O., was displeased—but not because his car had just failed. He believed Broder “did not accurately capture what happened and worked very hard to force our car to stop running,” he wrote in a blog post. He went on, sounding a little like a jilted lover, “We were played for a fool.” Broder defended himself vigorously. Later, the Times’ public editor weighed in more measuredly. “I am convinced that he took on the test drive in good faith, and told the story as he experienced it,” she wrote. “Did he use good judgment along the way? Not especially.”